For over ten years I've been surrounded by flowers. My passion for flowers has not dwindled in the slightest. Nature is a master designer and the flower is its pièce de résistance! Floral design feels to me like a loving worship of nature and its design mastery. Every truly great floral designer I've met has a deep reverence for flowers. They'll stop dead in their tracks when they catch sight of the perfect open rose. They stand around oohing and ahhing at a new and exciting variety of a tried and true flower. Their eyes roll involuntarily to the back of their heads when they take a deep inhale of a bunch of fresh sweetpeas.
This is what it is to be in love with your work. This is what it is to be a floral designer. When a floral designer is enamored with flowers and nature it shows in their work.
I have three favorite floral designers I'd love to introduce you to. Their love for the incomparable beauty of flowers is clearly evident in their work.
Lewis Miller is based in NYC. His company does full event design but his passion is clearly in the flowers.
Kimm Birkicht of The Velvet Garden in Los Angeles. I had the great honor of working for her for a few years in the early years of my floral design career. She's a wonderfully creative and passionate woman and I learned so much from her. I feel so lucky that she was the one to help mold my floral design skill and sensibility. I can still see her influence in my designs today.
Ariella Chezar started out in upstate new york but now has a studio in the city. She makes her arrangements look absolutely effortless. It's as though they grew naturally and perfectly from their vases.
All of these designers have a clear passion for their craft. Like any great artist in any other medium they each have a signature look without creating a shtick. I would love to see work like this in Nashville!